Global Market Potential

With the way the dollar has been I have been performing, I have been trying to find companies to invest in that will be less affected by a falling dollar. One of these companies could be NCR. NCR is the leading provider of ATM and self-service check out machines. NCR is well positioned internationally to take advantage of the growing middle-class in the former USSR and third world countries. As the citizens of these countries begin to accumulate wealth, they are going to demand the ATM’s that make our life so convenient. Also, developed countries in Europe and Asia still have a small amount of ATM’s per capita compared to the US, presenting a growth opportunity in these areas. NCR’s positioning abroad will be especially beneficial should the dollar continue to fall.

In addition to these opportunities abroad, NCR has done an excellent job of bringing the leading products to market before its competitors. NCR offers the largest capacity Teller Cash Recycler in the market place. This gives it an advantage over its competitors in a high margin business. NCR also offers several options for retailers that want to offer more self-service options for their customers. In addition to the usual self-check out lanes we all see at the grocer, NCR offers similar options at deli's and bakery's to improve these processes. This looks like a move in the right direction as a survey by Opinion Research Corp. showed that customers are increasingly choosing self-service lines for check-out, especially during peak shopping times. This bodes very well for NCR, now and in the future.

NCR is the leading provider of ATM and self-service check-out terminals. Its positioning in the global market, as well as its ability to offer the best products before its competitors, give it great future growth opportunities. Further, this stock has gotten little attention from investors, possibly offering a great buying opportunity for you and me. I have been watching this stock since early January, and its performance has done little to impress. However, considering the performance of the US stock market so far this year, and NCR’s strength globally, I think this will be a high performing stock in 2008 and beyond.